You can’t wear this Ulysse Nardin Freak watch, but you can eat it
Finally, a luxury watch you can eat without chewing through your savings – the Ulysse Nardin’s Freak ONE has been rebuilt in chocolate

Finally, a luxury watch you can eat without chewing through your savings – the Ulysse Nardin’s Freak ONE has been rebuilt in chocolate
Panerai’s new Submersible Marina Militare watches are the ultimate stealth tool for serious adventure
Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant
Swatch’s latest MoonSwatch hides a UV-activated Snoopy surprise and a double moon phase in gold – but it’s only available on one night…
Seiko’s latest Alpinist wraps rugged mountain heritage in a stunning night-sky design – and it’s only available in Europe
Seiko’s new Speedtimer chronos blend high-precision mechanics with vintage Datsun style – and the limited editions are a must for racing and watch fans alike
Seiko’s new Prospex Speedtimer ‘Compact Countdown’ brings a slimmer case, simplified design, and a limited-edition Datsun
Porsche Design’s Chronograph 1 – 1975 Limited Edition brings back a cult classic in a run of just 350 pieces
A. Lange & Söhne’s latest Zeitwerk Date pairs cutting-edge mechanical digital timekeeping with the warmth of pink gold
The Tudor Black Bay 54 Lagoon Blue is the perfect summer watch – stylish, playful, wearable, and made for everyone
Swatch is launching an AI-powered design tool that could let fans create their own custom watches – possibly even a personalised MoonSwatch
AVI-8’s new limited-edition Snoopy Flying Ace watches blend serious aviation design with Peanuts nostalgia, making them the perfect collectible for watch lovers and cartoon fans alike